|What the affiliation, an affliate, an advertiser, an advertising campaign?|
The affiliation consists in connecting an advertiser (corparte Internet site or organization wishing to promote or sell services or products, to collect contacts, to acquire internet traffic on its site,…) and of affiliates (or broadcasters: Internet sites wishing to make profitable their activity while diffusing of the advertizing or by generating traffic, emailers wishing to exploit their base of addresses email,….).
Reactivpub is an intermediary between the advertiser, which can for example propose an advertising campaign intended to sell its products, and the affliates who can easily find and diffuse adevrtising campaigns which enable them to generate money.
There exist various means of diffusing a campaign associated with various modes of compensation: a campaign can for example consist in diffusing advertizing banners by emailing or in Internet sites by remunerating the affliates by the click on the banners, or the procurement of a product carried out on the site of the advertiser after the click.
For an advertiser, Reactivpub is loaded to diffuse on the most adapted sites. While paying only with the share carried out (click, sale,…) the advertiser maximizes the performance of its campaign. Performance marketing makes it possible the advertiser to have a perfect command of its costs because its outgoings will be always related to performances.
For the affliates, Reactivpub proposes campaigns adapted to the set of themes of their site and is loaded completely of the diffusion (display of the stringcourses, redirection,…), of accounting, and places at the disposal of the tools simplifying largely the diffusion (eTags, eShops, catalogs products,…). For example, the R-Optimizer engine tweaking integrated into the eShops and the eTags can propose in real-time the banners or the products which correspond so that the visitors seek: by automatically optimizing the diffusion, Reactivpub make it possible to the affliates to make profitable to the maximum their advertizing space without effort.