By joining the limited circle of certified Google Ad Exchange vendors, performance marketing specialist Reactivpub is able to offer its customers direct access to the Google DoubleClick Ad Exchange real-time marketplace.

Launched by Google in 2009, DoubleClick Ad Exchange (Google Adx) is a marketplace that can optimise the effectiveness, relevance, and profitability of advertising campaigns across the Google digital inventory (Google Display Network, Youtube, AdMob, etc.). One of the key features of Google Adx is that certified vendors can inject their own optimisation data and bidding strategies to meet their own objectives more effectively. The Google Ad Exchange Certified Vendor status is only granted to a limited number of partners who posses not only effective, innovative technology, but who apply confidentiality management which meets the requirements established by global privacy protection organisations (the cookie opt-out principle, European Directive 2009/136/EC, recommendations of the Network Advertising Initiative and the IAB).

For Reactivpub, "This certification is above all a means of offering our customers the effectiveness of the marketplace of one of the largest global advertising networks which operates according to a performance-based model."