eRSS: Make money from your RSS feeds !
Published by Reactivpub, 28/08/2009
Are you broadcasting RSS feeds on your blog or website without earning income from them?
With eRSS technology, you can monetize your RSS feeds and the feed-based tools you offer (such as widgets) thanks to targeted advertising which is inserted into the feeds without compromising their content; eRSS selects those advertisements which are the most relevant and most remunerative for you and automatically integrates them into your feeds, all without any intervention on your part.
eRSS: Total control
eRSS gives you complete control over your broadcasts by allowing you to manage both the form and the content of advertising inserts.
For example, if you broadcast a “High Tech” feed, you can insert advertisements for IT, audiovisual and telephony products. The entire range of Reactivpub product catalogs is available to you, putting more than one million products in hundreds of categories at your disposal.
You control the content (advertiser selection) and insertion frequency (one advertisement after every article, after a given number of articles, after the third and seventh articles, etc.).
Reactivpub’s tracking technology lets you get paid for campaigns broadcast via eRSS whatever broadcast system you use (RSS feed, web widget, desktop widget, etc.), even if the visitor has been to your site only once to subscribe to your feeds and payment is made several days after subscription.
How to use eRSS
You can integrate eRSS into your RSS feeds in several ways.
Suppose your visitors are able to subscribe to an RSS feed by clicking on a "News" syndication link on your site. The source code for the link is:
eRSS integration involves directing your RSS feed via a Reactivpub eRSS tag which will analyze the feed in real time, insert advertising into the feed, and return the enhanced feed to you:
Note that the original feed URL must be correctly encoded (e.g., in PHP, using urlencode()).
Whichever solution you choose, all new subscribers to the “News” feed will receive articles from the original feed enhanced with advertising campaigns fully tailored both to their interests and to the feed content.
eRSS integration is equally easy if your feeds transit an analytical tool or feed aggregator or if they support other broadcast devices, such as web or desktop widgets. All you have to do is replace the original feed URL with the Reactivpub eRSS tag URL.
Additional integration solutions are possible, too. For example, you can integrate eRSS for everyone already subscribed to the “News” feed. In this case, there is no need to change the original feed URL because the eRSS integration takes place at the source, in your script which generates the feed.
Integrating eRSS for both new and existing subscribers offers the undeniable advantage of allowing you to broadcast important information instantly to all subscribers of the feed. Please feel free to contact us if you are interested in this type of integration, or if you have any other special requests.
You can view a demo of the various possible insert formats for RSS feeds and widgets at http://www.netvibes.com/reactivpub.
For further information, please contact your account manager or consult our FAQs.
Information note : eRSS : Make money from your RSS feeds !